On the Chicago Tribune site today was a link to the scanned-in version of the January 12, 1969, edition of the Tribune. In particular, there was a front page article entitled “Experts Preview ‘Good Life’ for Chicagoans in 21st Century”. That was the hook that grabbed me: I’m always a sucker for past views of our future paradise.
In my “Old Wombat’s Concise History of the World”, I wrote a section on the history of the future. The point was that we are constantly redefining what the future is going to look like. Usually people ask, “Where’s my flying car?” Some authors, however, have dealt more specifically with social predictions. Edward Bellamy’s “Looking Backward” (1888) and H.G. Wells’ “When the Sleeper Awakes” (1899) are two classics in the genre. In the end, both elements can be entertaining.
Anyway, I was fascinated to check into what people in 1969 thought the future would look like. Through a “day in the life” scenario, we get shown some of those predictions.
– [Chicago] Metro population reaches 12 million – Nope.
– Per Capita Income Tops $10,000 – Not sure whether that was supposed to be for Chicago, Illinois, or U.S., but we got that one covered.
– City [African-American] Population Exceeds White – Whites are 45% of Chicago’s population as of 2010 compared to Black / African American at 32.9%; if you compare White, non-Hispanic, though, that’s only 31.7% – I’ll call it a tie.
– 200-story vertical community open – Nope.
– Breakfast prepared in a microwave oven – Since microwaves were pretty cutting edge in 1969, I give points for vision here, but I’m calling this a tie also, as we don’t prepare as much food in microwaves as past futurists thought we would.
– Automatic laundry center washes, dries, and folds clothes – Nope.
– Using computers to prepare for standardized tests at school – Yes.
– That computer is a leased service (time share) – Wow, missed that one by a mile. Maybe I’m being pedantic on the service used, however.
– Wireless microphone for household intercom – I’ll call that a tie: we’d probably just use a cell phone to text across the house.
– Dad drives electric car to work – I’ll give that a yes: electric cars are mainstream enough for that.
– Dad recharges the car at a plug-in at the commuter station parking lot – Yes.
– Student at school uses “electronic study carrel” to access the campus library, Chicago public library, and the Library of Congress – That’s pretty insightful, really: it’s halfway to the internet. Calling it a yes.
– Mom uses wireless telephone to plan a shopping trip with a friend – Yes, if still a bit sexist.
– 6 and a half hour day, 4 day work week – Uh, no.
– Mom makes television-telephone call – Yes, but we call it Skype.
– “Highway cruiser” car (which still runs on gasoline) has many comforts of home, including a coffee maker – Gotta say no on that one.
– Speed limit on the expressway is 100 miles an hour – I’m calling this one a tie. The official limits on Chicago expressways are still 55, but when the traffic’s moving, 80 isn’t a rarity. 100 isn’t unknown, but it’s still dangerous (and illegal).
– Mom and friend take electric tramway through suburban shopping / business complex – No.
– Mom shops using electronic payment – Took the writer a whole paragraph to describe what we call a debit card, but yes.
– Kids walking home listen to music through ear buds – Yes.
– Mom watches giant screen TV while making cooking – Yes.
– Mom dictates recipe notes and then edits them on a computer – Calling this a tie: the technology described exists but I really don’t think anyone does this.
– Mom reviews video tape library and erases tapes the family doesn’t watch any more – Yes, only we call this a DVR.
– Kid asks mom when they’re going to get a 3-D wall TV set – Yes, only I think we’ve decided that 3-D TV is kind of a fad. Also giving this a nod because it was specific about the TV being on the wall, which is rather common now.
– House has built-in heating and cooling panels in the walls – Nope.
– Kids play with mathematical puzzles on community center computer – Yes, only we call those puzzles Angry Birds.
– Sanitation district uses lasers to eradicate waste that can’t be recycled – Partial points for the recycling, so I’ll give this a tie.
– Kids want to go on vacation to an orbital resort – Nope, we still don’t vacation in space. Stop asking.
– Dad tries to make the trip to Singapore sound more fun (okay, the actual point is that the flight to Singapore is only supposed to take 45 minutes) – No.
So, to the scoreboard: 13 for yes, 10 for no, and 6 ties. Pretty good, really, and no mention of flying cars.
And what was even more interesting? Reading the rest of the newspaper.
For one thing, this was the Sunday newspaper, which was 360 pages. Let me write that again in words: three hundred and sixty pages!
Some of the interest lies in the style of writing, with headlines (and stories) like:
– “Mrs. Johnson Glad that LBJ is Retiring” (this was a week before Nixon was inaugurated)
– “2d Airliner of Day Hijacked to Havana”
– “Mysterious Natural Chemicals May Be Key to Better Life” (some things never change!)
– “Proposed Bill to Regulate Use of DDT: Aims at Protection of Lake Michigan”
– “Intensified Police Training to Include Sociology” (could probably use a little more of that)
– “Fishing Through the Ice Can be Enjoyable” (really)
Some things, of course, never change. There’s a front page article about the outgoing governor of Illinois, Samuel Shapiro, naming 11 Circuit judges to the bench just before he yielded to the incoming governor, Richard Ogilvie. Front-page headline in the Tribune for today (January 13, 2015): “[Governor Patrick] Quinn lays political traps for [Governor Bruce] Rauner on way out door”. That’s Illinois politics for you.
Also interesting are the ads, especially prices. There were a lot of ads for fur coats, for example. How about a turtleneck sweater for $1.99? Or a “giant screen handcrafted 21″ diag. portable television” for $169.96? That’s in an “elegant, vinyl-clad metal cabinet that is a masterpiece in clean modern design”, by the way. In the real future, no one will ever say “elegant, vinyl-clad” – and mean it. While some amount of inflation has hit just about everything over the last 45 years, for electronics, we’re making out pretty well. Wieboldt’s, for example, is selling an Admiral 23″ color TV – with both VHF AND UHF! – for $498, formerly $549.95.
Oh, yes – Goldblatt’s is selling “The New Senator … Electric Multiplier” for $139.88. It adds, subtracts, and features automatic short cut multiplication. Eventually, in the classifieds, I’d find listings for “comptometer operators”. I had to look that one up. A comptometer was a device where you selected all the digits at once for a number to add. The technology was invented in the 1870s and lasted into the 1970s, when devices such as the New Senator finally killed them. But you could have gotten a job just for knowing how to run one of those things.
Some of the bigger employment ads were especially interesting because the companies and the roles haven’t changed in all this time. Texas Instruments needs sales engineers, Abbott needs engineers, Blue Cross Blue Shield needs auditors and system analysts, Continental Coffee needs food technologists, United Air Lines needs programmer analysts, Quaker Oats has numerous openings, and Loyola University Medical Center needs programmers (to do COBOL on an S/360, but hey!)
On that last one, even in 1969, companies knew that programmers were hard to find and needed special inducements. One classified proclaims, “We have a swimming pool, a trout pond, profit sharing, and an IBM 360”.
One of my favorite headlines was “Miniskirt Ban Spurs Debate in California”. This included the statement: “The Democrats promptly accused the Republicans of imposing on their constitutional right to look.” This sort of sets the stage for noting the pervasive sexism in the paper, and not just in the view of the 21st century in which mom is still a homemaker.
For example, the want ads are actually divided into “Help Wanted – Men” and “Help Wanted – Women”. Honest. Unbelievable, in our day and age, but there it was. There was a “Help Wanted – Men and Women” (also one for Miscellaneous) but it was very small. In the “Employment Agencies – Women” section were such ads as “Mature Office Girls – Age Completely Open”. There’s an entire category of job called “Girl Friday”; Jane Arden Personnel “Needs 100 Girls”; there’s also an opening for “Baby Doctor’s Girl”. Comptometer and keypunch operator positions were very open for women, apparently. One ad asked, “Want a Man’s Job?” The Federal Reserve Bank invited interest with an ad headed “GIRLS GIRLS GIRLS”, just like some burlesque show neon sign. How did this not seem inappropriate, even then?
However, the seeds of hope are there to be found, if you look hard enough. On page 130, deep in Section 5 after a column by Vincent Price – yes, that Vincent Price – is Mary Merryfield’s column. Mary looks like she was born full-grown in 1951, put on her librarian glasses and hasn’t changed a bit since. But she reports on a study conducted by the Sociology of Family Living classes at Niles Township high school, surveying kids and their parents about the proper role of a woman in tomorrow’s society.
The parents were in favor of girls finishing college, having outside interests and (gasp!) even part-time jobs … as long as that didn’t interfere with responsibilities at home. Many mothers also noted that they did not want their daughters to compete with men professionally. Promisingly, however, girls generally responded that they wanted a job that they could enjoy, and that would be fulfilling and rewarding, although some questioned finishing college if they would end up as housewives anyway. Most, though, wanted homemaking and a career.
Perhaps the real indicator of where society headed comes from the viewpoint of the boys, who said “the ideal life of the modern woman is one of opportunity equal to others, male and female. She should travel, finish college, establish a career…”
The experts didn’t see that one coming, apparently, but the high school boys at Niles Township did!